Franco Folini

Franco Folini

Chiuro, Lombardy, Italy
2K followers 500+ connections

About

I'm a Digital Marketing Trainer and Consultant helping small and medium businesses strategize their marketing activities and investments to get the most out of them. Leveraging my experience as an entrepreneur and marketer in Silicon Valley, I'm now sharing the skills acquired in the field with my clients and students. I love teaching Digital Marketing at UC Berkeley, the University of Strasbourg (France), and the IULM University in Milan (Italy).

When working with my clients, I help them prioritize and coordinate all marketing activities to maximize the ROI and Conversion Rate. I'm passionate about subscription-based business models, particularly for subscriptions of physical goods. I approach all my marketing activities believing that everyone's success begins and ends with the customer.

I am ready to bring my experience and skills as a consultant, speaker, or instructor to your company to help you achieve your marketing goals and maximize your profits. Let's generate results, not noise!

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Activity

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Experience

  • University of Strasbourg Graphic

    University of Strasbourg

    Strasbourg, Grand Est, France

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    Massa, Tuscany, Italy

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    Belmont, California, United States

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    San Francisco, CA

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    Milan, Lombardy, Italy

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    Monterey, California, United States

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    Berkeley, CA

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    Milan, Lombardy, Italy

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    San Francisco, California, United States

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    San Francisco, California, United States

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    2288 Fulton St. Suite 307 - Berkeley, CA 94704

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    Parma Area, Italy

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    Parma Area, Italy

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    Milan Area, Italy

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    Milan Area, Italy

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    Milan Area, Italy

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    Via Saint Denis, 200 - 20099 Sesto San Giovanni (MI), Italy

Education

Licenses & Certifications

Volunteer Experience

  • Toastmasters International Graphic

    VP of Pathways for Toast of Berkeley

    Toastmasters International

    - Present 4 years 8 months

    Education

  • Founder, Executive Director

    ItaliaGeeks

    - Present 9 years 3 months

    Science and Technology

    I’m the founder and Director of ItaliaGeeks, a local association of tech people promoting the sharing and spread of technical knowledge and ideas. ItaliaGeeks organizes a monthly event. Events are usually free and focused on technical topics. The association is open to all geeks and non-geeks, Italians and non-Italians included. Most popular topics include technology, science, art, and anything that excites us. It’s a welcoming environment where people can share their professional experiences…

    I’m the founder and Director of ItaliaGeeks, a local association of tech people promoting the sharing and spread of technical knowledge and ideas. ItaliaGeeks organizes a monthly event. Events are usually free and focused on technical topics. The association is open to all geeks and non-geeks, Italians and non-Italians included. Most popular topics include technology, science, art, and anything that excites us. It’s a welcoming environment where people can share their professional experiences, connect, and talk about new projects and ideas.

  • BAIA Business Association Italy America Graphic

    Board Member & Director of Communications

    BAIA Business Association Italy America

    - 10 years 9 months

    Science and Technology

    I've been on the Board of BAIA as Director of Communications for several years. I was in charge of the BAIA marketing activities, including the blog as editor and principal author, and the association newsletter. I was actively involved in the planning and organization of several events and in the definition of the organization's strategy.
    In 2016, with Michele Ursino, I started the BAIA Geeks, a group of over 600 technology enthusiasts in Silicon Valley and San Francisco meeting on a…

    I've been on the Board of BAIA as Director of Communications for several years. I was in charge of the BAIA marketing activities, including the blog as editor and principal author, and the association newsletter. I was actively involved in the planning and organization of several events and in the definition of the organization's strategy.
    In 2016, with Michele Ursino, I started the BAIA Geeks, a group of over 600 technology enthusiasts in Silicon Valley and San Francisco meeting on a monthly base. With the BAIA Geeks, I organized a couple of dozen events with a different speaker each time. Based on that experience and the incredibly positive feedback, I started a second group focus on business topics, called BAIA Executives, with over 200 members and monthly presentations and networking events.

  • ITALINGUA INSTITUTE Graphic

    Board Member and Communiction Director

    ITALINGUA INSTITUTE

    - 3 years 5 months

    Arts and Culture

    I was on the Board of ItaLingua as Director of Communications. ItaLingua is a school of Italian language and culture located in San Francisco, CA.

    Among many activities and tasks devoted to the school, I revamped the web site, created the ItaLingua online community, bootstrapped the online presence on all major social media channels, and started the weekly Digest mailer.

  • AVIS - Associazione Volontari Italiani del Sangue Graphic

    Volunteer

    AVIS - Associazione Volontari Italiani del Sangue

    - 10 years

    Health

Publications

  • Re-engineering and standardization of the design process through advanced Computer Aided Design tools

    ADM (Associazione Nazionale Disegno e Metodi dell'Ingegneria Industriale)

    Published in:
    2nd International Conference on Design Tools and Methods in Industrial Engineering, Palermo, Italy , 8-12 December 1999

    Other authors
  • Redesign of the Slewing Group of a Truck Loader Crane at F.lli Ferrari SpA

    ISATA (International Symposium on Automotive Technology and Automation)

    Published in:
    Proceedings of the 31st ISATA (International Symposium on Automotive Technology and Automation) Conference on Conceptual Design Support Systems, June 1998, pp. 373-378, ISBN 0953257606

    Other authors
    • Simone Morino
    • F. Marinelli
  • Strumenti Grafici di supporto al progettista per la gestione e il controllo di relazioni e vincoli in modelli CAD avanzati

    Secondo Seminario Italo-Spagnolo "Progettazione e Fattibilità dei Prodotti Industriali

    Published in:
    Proceedings of the "Secondo Seminario Italo-Spagnolo "Progettazione e Fattibilità dei Prodotti Industriali:, Vico Equense, NA, Italy 1998

    Other authors
    • Domenica Ferretti
    • Davide Castellazzi
  • Proposal for a Meta-Model of Product-Development Processes

    Sheffield Hallam University, ISBN 0863397867

    Published In:
    Proceedings of 2nd International Conference on Planned Maintenance, Reliability, and Quality, Sheffield Hallam University, APril 1998, ISBN 0863397867

    Other authors
    • Isabella Bozza
  • Interaction and presentation of Relational Structures within CAD Systems (in Italian)

    ADM (Associazione Nazionale Disegno e Metodi dell'Ingegneria Industriale) ISBN 8879571133

    Published In:
    Proceedings of the 10th ADM (Associazione Nazionale Disegno e Metodi dell'Ingegneria Industriale) International Conference on Design Tools and methods In Industrial Engineering, Firenze, Italy 1997

  • L'utilizzo di strumenti Internet e Intranet: l'esperienza di un Dipartimento Universitario

    AICA (Associazione Italiana per l'Informatica e il calcolo Automatico)

    Published In:
    AICA ((Associazione Italiana per l'Informatica e il calcolo Automatico)) 1997 Annual Conference, Milano, Italy 1997

    Other authors
    • Franco Moroni
  • The Use of Internet Tools for Educational Purpose (in Italian)

    ADM (Associazione Nazionale Disegno e Metodi dell'Ingegneria Industriale) ISBN 8879571133

    Published in:
    Proceedings of the 10th ADM (Associazione Nazionale Disegno e Metodi dell'Ingegneria Industriale) International Conference on Design Tools and methods in Industrial Engineering, Firenze, Italy, 1997, ISBN 8879571133

  • Context Dependent CAD technologies and Systems Evaluation: the FIAT Experience

    ISATA (International Symposium on Automotive Technology and Automation) ISBN 0947719873

    Published In:
    30th ISATA (International Symposium on Automotive Technology and Automation) Dedicated Conference on Mechatronics and Automotive Electronics, Firenze Italy, 1997
    ISBN 0947719873

    Other authors
    • Vittorio Romagnoli
    • Isabella Bozza
  • Interaction with the Relational Structure of Computer Aided Design Models

    IFAC, Intelligent Manufacturing Systems

    Published in:
    IMS 1997, Proceedings of 4th IFAC Workshop on Intelligent Manufacturing Systems, Seoul, Korea, 1997

    Other authors
    • Isabella Bozza
    See publication
  • Process modelling and analysis in practice: the Ferrari experience

    Proceedings of 30th International Symposium on Automotive Technology and Automation, Florence, Italy, ISATA

    The need to remain competitive in a fickle, ever growing market, forces the automotive companies to internally quantify the costs and benefits coming from new production criteria and/or technologies and to quickly design their practical introduction. This leads to a continuous evaluation, rationalization, re-arrangement and re-engineering of the design and production processes: process modeling and analysis techniques can provide the necessary support to these activities. In this area, Ferrari…

    The need to remain competitive in a fickle, ever growing market, forces the automotive companies to internally quantify the costs and benefits coming from new production criteria and/or technologies and to quickly design their practical introduction. This leads to a continuous evaluation, rationalization, re-arrangement and re-engineering of the design and production processes: process modeling and analysis techniques can provide the necessary support to these activities. In this area, Ferrari promoted a pilot project focused on the design of a meaningful automobile component. First, a functional model of the component design process, AS it IS currently performed, has been produced by means of iterated interviews of the Ferrari design experts. The model, composed of a structured set of IDEF0 diagrams and associated glossary and textual annotations, immediately revealed its effectiveness on documenting the process, thus providing a consistent base for the following analysis and improvement phases. A set of possible enhancements has been individuated and, step by step, designed so that the model of a new design process, as it has TO BE performed in the future, has been produced. Finally, in order to put this new process into practice, a comparative analysis of the two models has been conducted and a set of organizational issues have been highlighted and submitted to the Ferrari management.

    See publication
  • Impatto delle tecniche di rapid prototyping sui sistemi CAD parametrico-variazionali e sul processo di progettazione

    Editrice Il Rostro

    L’evoluzione delle tecnologie di rapid prototyping, finalmente disponibili ai progettisti, sta avendo un pesante impatto sul processo di progettazione; per trarre i massimi vantaggi da queste tecnologie, in termini di tempi di progettazione e di qualità del prodotto, l’intero processo di progettazione va ristrutturato e vanno rivisti gli strumenti di ausilio al progettista ed in particolare i sistemi CAD. Questa ristrutturazione rende improvvisamente obsoleti quei sistemi che non sono in grado…

    L’evoluzione delle tecnologie di rapid prototyping, finalmente disponibili ai progettisti, sta avendo un pesante impatto sul processo di progettazione; per trarre i massimi vantaggi da queste tecnologie, in termini di tempi di progettazione e di qualità del prodotto, l’intero processo di progettazione va ristrutturato e vanno rivisti gli strumenti di ausilio al progettista ed in particolare i sistemi CAD. Questa ristrutturazione rende improvvisamente obsoleti quei sistemi che non sono in grado di gestire in modo automatico o semiautomatico le operazioni di modifica dimensionale e morfologica del modello richieste dal progettista. Anche i sistemi in grado di offrire queste funzionalità, i sistemi di tipo parametrico-variazionali, subiscono l’impatto delle tecnologie di rapid prototyping e mostrano i loro limiti attuali. Questo articolo descrive un’esperienza di utilizzo degli strumenti di rapid prototyping affiancati da strumenti CAD parametrico-variazionali nella progettazione della testata di un motore motociclistico da competizione. In questo ambito, pur rilevando i limiti attuali dei sistemi CAD, si evidenzia la validità del loro abbinamento con le tecnologie di rapid prototyping e si individuano nuove direzioni di evoluzione delle tecnologie parametrico-variazionali.

    See publication
  • CAD: Disegno Assistito da Calcolatore (in Italian, 234 pages)

    Editrice Il Rostro, Milano

    I wrote this book while working and teaching at the mechanical Engineering Faculty of the University of Parma, Italy. It book was adopted as textbook by several Engineering Departments across Italy.

    See publication
  • Rapid prototyping and parametric CAD systems

    ISATA (International Symposium on Automotive Technology and Automation)

    Published In:
    27th ISATA – International Symposium on Automotive Technology & Automation, pages 51-57, ISBN 0-947719-64-4

    Other authors
    • Umberto Cugini
    • Marco Galloni
    • Giuseppe Bocchi
    See publication
  • CAPTURING ENGINEERING KNOWLEDGE: AN APPROACH TO VISUAL PROGRAMMING IN CAD ENVIRONMENT

    Elsevier, Proceedings of the IFIP TC5/WG 5.3 Eight International PROLAMAT Conference, Man in CIM, Tokyo, Japan, 24–26 June 1992

    We present a CAD system, named GIPS (Graphic Interactive Parametric System), able to automatically generate CAD applications and based on an approach which integrates computer aided design phase with an automatic generator of executable code. The designer is aided by GIPS to identify the problem solution and to describe it by means of “engineering drawing language”.

    See publication
  • A user-friendly system to aid mechanism design

    IFToMM

    Published in:
    Proceedings of IFToMM-jc International Symposium on Theory of Machines and Mechanism, pp. 559-564, IFToMM, 1992

    Other authors
  • Enhancing user-friendly communications: the key to improve CAD systems

    North-Holland

    Published In:
    G. Doumeingts, J. Browne, and M. Tomljanovich, editors, Computer Applications in Production and Engineering: Proceedings of the Fourth International IFIP TC5 Conference CAPE ’91 (Bordeaux, France, 10-12 September 1991), pp 227-233, North-Holland, Amsterdam, NL, 1991.

    Other authors
    • Giorgio Colombo
    • Domenica Ferretti
  • A procedural system for the definition and storage of technical drawings in parametric form.

    North-Holland

    Published in
    D.A. Duce, and P. Jancene, editors, Eurographics 88: Proceedings of the European Computer Graphics Conference and Exhibition (Nice France, 12-16 September 1988), pp. 183-196, Eurographics, North-Holland, Amsterdam NL, 1988

    Other authors
    See publication
  • A Procedural System for the Definition and Storage of Technical Drawings in Parametric Form

    Eurographics 1988

    The construction of a truly USER-FRIENDLY CAD system requires the acquisition and management of a tremendous amount of information which cannot be. and must not be. directly requested from the user, but which has to be obtained by intelligently interpreting the sequence of operations performed by him. The system described here is out forward as a USERFRIENDLY tool for the definition. storage and modification of technical drawings in parametric form. The system that has been implemented (GIPS…

    The construction of a truly USER-FRIENDLY CAD system requires the acquisition and management of a tremendous amount of information which cannot be. and must not be. directly requested from the user, but which has to be obtained by intelligently interpreting the sequence of operations performed by him. The system described here is out forward as a USERFRIENDLY tool for the definition. storage and modification of technical drawings in parametric form. The system that has been implemented (GIPS Graphic Interactive Parametric System) assists the user during the steps of definition and modification. Taking advantage of the abilities to interpret the procedure the user follows in describing the object he wants to design.

    See publication
  • Un sistema per la descrizione e manipolazione di disegni tecnici in forma parametrica

    AICA

    Published in:
    Proceedings of AICA ’87 annual conference (Trento Italy, 30 September 2–October 1987), pp. 203 222, AICA, October 1987.

    Other authors

Projects

  • Page Auditor for Technical SEO, a Google Chrome Extension

    "Page Auditor for Technical SEO" is a free Google Chrome Extension I created. The purpose of this Chrome Extension is to let you explore, in a way that is simple and easy to understand, all the tracking technologies implemented by a webpage. My Digital Marketing students' questions inspired me to create this this project. I wanted to create a tool to let them easily and quickly explore all the components of Technical SEO of a webpage. At the moment the extension can report about:
    * Tracking…

    "Page Auditor for Technical SEO" is a free Google Chrome Extension I created. The purpose of this Chrome Extension is to let you explore, in a way that is simple and easy to understand, all the tracking technologies implemented by a webpage. My Digital Marketing students' questions inspired me to create this this project. I wanted to create a tool to let them easily and quickly explore all the components of Technical SEO of a webpage. At the moment the extension can report about:
    * Tracking JavaScript code
    * HTML Meta Tags
    * Structured Data (LD_JSON)

    The entire project has been developed using Typescript, Webpack, GIT, and Visual Studio Code.

    See project

Languages

  • Italian

    Native or bilingual proficiency

  • French

    Limited working proficiency

  • English

    Full professional proficiency

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