About
I'm a Digital Marketing Trainer and Consultant helping small and medium businesses strategize their marketing activities and investments to get the most out of them. Leveraging my experience as an entrepreneur and marketer in Silicon Valley, I'm now sharing the skills acquired in the field with my clients and students. I love teaching Digital Marketing at UC Berkeley, the University of Strasbourg (France), and the IULM University in Milan (Italy).
When working with my clients, I help them prioritize and coordinate all marketing activities to maximize the ROI and Conversion Rate. I'm passionate about subscription-based business models, particularly for subscriptions of physical goods. I approach all my marketing activities believing that everyone's success begins and ends with the customer.
I am ready to bring my experience and skills as a consultant, speaker, or instructor to your company to help you achieve your marketing goals and maximize your profits. Let's generate results, not noise!
Articles by Franco
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How to boost your pages SEO with JSON-LD (Structured Data)
How to boost your pages SEO with JSON-LD (Structured Data)
By Franco Folini
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How to Write an Engaging eMail Newsletter that Will Get Read
How to Write an Engaging eMail Newsletter that Will Get Read
By Franco Folini
Activity
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Great news from Wonderminds! We’re very excited to announce applications for our 2024 tour sessions are officially open. We are offering two…
Great news from Wonderminds! We’re very excited to announce applications for our 2024 tour sessions are officially open. We are offering two…
Liked by Franco Folini
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🚀 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐟𝐨𝐫 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬! 🚀 I'm thrilled to share the latest announcement by…
🚀 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐟𝐨𝐫 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬! 🚀 I'm thrilled to share the latest announcement by…
Shared by Franco Folini
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We have found an interesting article from The Seattle Times with intriguing ideas and analysis about Zoox's recent news. 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬…
We have found an interesting article from The Seattle Times with intriguing ideas and analysis about Zoox's recent news. 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬…
Liked by Franco Folini
Experience
Education
Licenses & Certifications
Volunteer Experience
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VP of Pathways for Toast of Berkeley
Toastmasters International
- Present 4 years 8 months
Education
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Founder, Executive Director
ItaliaGeeks
- Present 9 years 3 months
Science and Technology
I’m the founder and Director of ItaliaGeeks, a local association of tech people promoting the sharing and spread of technical knowledge and ideas. ItaliaGeeks organizes a monthly event. Events are usually free and focused on technical topics. The association is open to all geeks and non-geeks, Italians and non-Italians included. Most popular topics include technology, science, art, and anything that excites us. It’s a welcoming environment where people can share their professional experiences…
I’m the founder and Director of ItaliaGeeks, a local association of tech people promoting the sharing and spread of technical knowledge and ideas. ItaliaGeeks organizes a monthly event. Events are usually free and focused on technical topics. The association is open to all geeks and non-geeks, Italians and non-Italians included. Most popular topics include technology, science, art, and anything that excites us. It’s a welcoming environment where people can share their professional experiences, connect, and talk about new projects and ideas.
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Board Member & Director of Communications
BAIA Business Association Italy America
- 10 years 9 months
Science and Technology
I've been on the Board of BAIA as Director of Communications for several years. I was in charge of the BAIA marketing activities, including the blog as editor and principal author, and the association newsletter. I was actively involved in the planning and organization of several events and in the definition of the organization's strategy.
In 2016, with Michele Ursino, I started the BAIA Geeks, a group of over 600 technology enthusiasts in Silicon Valley and San Francisco meeting on a…I've been on the Board of BAIA as Director of Communications for several years. I was in charge of the BAIA marketing activities, including the blog as editor and principal author, and the association newsletter. I was actively involved in the planning and organization of several events and in the definition of the organization's strategy.
In 2016, with Michele Ursino, I started the BAIA Geeks, a group of over 600 technology enthusiasts in Silicon Valley and San Francisco meeting on a monthly base. With the BAIA Geeks, I organized a couple of dozen events with a different speaker each time. Based on that experience and the incredibly positive feedback, I started a second group focus on business topics, called BAIA Executives, with over 200 members and monthly presentations and networking events. -
Board Member and Communiction Director
ITALINGUA INSTITUTE
- 3 years 5 months
Arts and Culture
I was on the Board of ItaLingua as Director of Communications. ItaLingua is a school of Italian language and culture located in San Francisco, CA.
Among many activities and tasks devoted to the school, I revamped the web site, created the ItaLingua online community, bootstrapped the online presence on all major social media channels, and started the weekly Digest mailer.
Publications
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Re-engineering and standardization of the design process through advanced Computer Aided Design tools
ADM (Associazione Nazionale Disegno e Metodi dell'Ingegneria Industriale)
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Redesign of the Slewing Group of a Truck Loader Crane at F.lli Ferrari SpA
ISATA (International Symposium on Automotive Technology and Automation)
Published in:
Proceedings of the 31st ISATA (International Symposium on Automotive Technology and Automation) Conference on Conceptual Design Support Systems, June 1998, pp. 373-378, ISBN 0953257606Other authors -
Strumenti Grafici di supporto al progettista per la gestione e il controllo di relazioni e vincoli in modelli CAD avanzati
Secondo Seminario Italo-Spagnolo "Progettazione e Fattibilità dei Prodotti Industriali
Published in:
Proceedings of the "Secondo Seminario Italo-Spagnolo "Progettazione e Fattibilità dei Prodotti Industriali:, Vico Equense, NA, Italy 1998Other authors -
Proposal for a Meta-Model of Product-Development Processes
Sheffield Hallam University, ISBN 0863397867
Published In:
Proceedings of 2nd International Conference on Planned Maintenance, Reliability, and Quality, Sheffield Hallam University, APril 1998, ISBN 0863397867Other authors -
Interaction and presentation of Relational Structures within CAD Systems (in Italian)
ADM (Associazione Nazionale Disegno e Metodi dell'Ingegneria Industriale) ISBN 8879571133
Published In:
Proceedings of the 10th ADM (Associazione Nazionale Disegno e Metodi dell'Ingegneria Industriale) International Conference on Design Tools and methods In Industrial Engineering, Firenze, Italy 1997 -
L'utilizzo di strumenti Internet e Intranet: l'esperienza di un Dipartimento Universitario
AICA (Associazione Italiana per l'Informatica e il calcolo Automatico)
Published In:
AICA ((Associazione Italiana per l'Informatica e il calcolo Automatico)) 1997 Annual Conference, Milano, Italy 1997Other authors -
The Use of Internet Tools for Educational Purpose (in Italian)
ADM (Associazione Nazionale Disegno e Metodi dell'Ingegneria Industriale) ISBN 8879571133
Published in:
Proceedings of the 10th ADM (Associazione Nazionale Disegno e Metodi dell'Ingegneria Industriale) International Conference on Design Tools and methods in Industrial Engineering, Firenze, Italy, 1997, ISBN 8879571133 -
Context Dependent CAD technologies and Systems Evaluation: the FIAT Experience
ISATA (International Symposium on Automotive Technology and Automation) ISBN 0947719873
Published In:
30th ISATA (International Symposium on Automotive Technology and Automation) Dedicated Conference on Mechatronics and Automotive Electronics, Firenze Italy, 1997
ISBN 0947719873Other authors -
Interaction with the Relational Structure of Computer Aided Design Models
IFAC, Intelligent Manufacturing Systems
Published in:
IMS 1997, Proceedings of 4th IFAC Workshop on Intelligent Manufacturing Systems, Seoul, Korea, 1997Other authors -
Process modelling and analysis in practice: the Ferrari experience
Proceedings of 30th International Symposium on Automotive Technology and Automation, Florence, Italy, ISATA
The need to remain competitive in a fickle, ever growing market, forces the automotive companies to internally quantify the costs and benefits coming from new production criteria and/or technologies and to quickly design their practical introduction. This leads to a continuous evaluation, rationalization, re-arrangement and re-engineering of the design and production processes: process modeling and analysis techniques can provide the necessary support to these activities. In this area, Ferrari…
The need to remain competitive in a fickle, ever growing market, forces the automotive companies to internally quantify the costs and benefits coming from new production criteria and/or technologies and to quickly design their practical introduction. This leads to a continuous evaluation, rationalization, re-arrangement and re-engineering of the design and production processes: process modeling and analysis techniques can provide the necessary support to these activities. In this area, Ferrari promoted a pilot project focused on the design of a meaningful automobile component. First, a functional model of the component design process, AS it IS currently performed, has been produced by means of iterated interviews of the Ferrari design experts. The model, composed of a structured set of IDEF0 diagrams and associated glossary and textual annotations, immediately revealed its effectiveness on documenting the process, thus providing a consistent base for the following analysis and improvement phases. A set of possible enhancements has been individuated and, step by step, designed so that the model of a new design process, as it has TO BE performed in the future, has been produced. Finally, in order to put this new process into practice, a comparative analysis of the two models has been conducted and a set of organizational issues have been highlighted and submitted to the Ferrari management.
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Impatto delle tecniche di rapid prototyping sui sistemi CAD parametrico-variazionali e sul processo di progettazione
Editrice Il Rostro
L’evoluzione delle tecnologie di rapid prototyping, finalmente disponibili ai progettisti, sta avendo un pesante impatto sul processo di progettazione; per trarre i massimi vantaggi da queste tecnologie, in termini di tempi di progettazione e di qualità del prodotto, l’intero processo di progettazione va ristrutturato e vanno rivisti gli strumenti di ausilio al progettista ed in particolare i sistemi CAD. Questa ristrutturazione rende improvvisamente obsoleti quei sistemi che non sono in grado…
L’evoluzione delle tecnologie di rapid prototyping, finalmente disponibili ai progettisti, sta avendo un pesante impatto sul processo di progettazione; per trarre i massimi vantaggi da queste tecnologie, in termini di tempi di progettazione e di qualità del prodotto, l’intero processo di progettazione va ristrutturato e vanno rivisti gli strumenti di ausilio al progettista ed in particolare i sistemi CAD. Questa ristrutturazione rende improvvisamente obsoleti quei sistemi che non sono in grado di gestire in modo automatico o semiautomatico le operazioni di modifica dimensionale e morfologica del modello richieste dal progettista. Anche i sistemi in grado di offrire queste funzionalità, i sistemi di tipo parametrico-variazionali, subiscono l’impatto delle tecnologie di rapid prototyping e mostrano i loro limiti attuali. Questo articolo descrive un’esperienza di utilizzo degli strumenti di rapid prototyping affiancati da strumenti CAD parametrico-variazionali nella progettazione della testata di un motore motociclistico da competizione. In questo ambito, pur rilevando i limiti attuali dei sistemi CAD, si evidenzia la validità del loro abbinamento con le tecnologie di rapid prototyping e si individuano nuove direzioni di evoluzione delle tecnologie parametrico-variazionali.
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CAD: Disegno Assistito da Calcolatore (in Italian, 234 pages)
Editrice Il Rostro, Milano
I wrote this book while working and teaching at the mechanical Engineering Faculty of the University of Parma, Italy. It book was adopted as textbook by several Engineering Departments across Italy.
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Rapid prototyping and parametric CAD systems
ISATA (International Symposium on Automotive Technology and Automation)
Published In:
27th ISATA – International Symposium on Automotive Technology & Automation, pages 51-57, ISBN 0-947719-64-4Other authors -
CAPTURING ENGINEERING KNOWLEDGE: AN APPROACH TO VISUAL PROGRAMMING IN CAD ENVIRONMENT
Elsevier, Proceedings of the IFIP TC5/WG 5.3 Eight International PROLAMAT Conference, Man in CIM, Tokyo, Japan, 24–26 June 1992
We present a CAD system, named GIPS (Graphic Interactive Parametric System), able to automatically generate CAD applications and based on an approach which integrates computer aided design phase with an automatic generator of executable code. The designer is aided by GIPS to identify the problem solution and to describe it by means of “engineering drawing language”.
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Enhancing user-friendly communications: the key to improve CAD systems
North-Holland
Published In:
G. Doumeingts, J. Browne, and M. Tomljanovich, editors, Computer Applications in Production and Engineering: Proceedings of the Fourth International IFIP TC5 Conference CAPE ’91 (Bordeaux, France, 10-12 September 1991), pp 227-233, North-Holland, Amsterdam, NL, 1991.Other authors -
A procedural system for the definition and storage of technical drawings in parametric form.
North-Holland
Published in
D.A. Duce, and P. Jancene, editors, Eurographics 88: Proceedings of the European Computer Graphics Conference and Exhibition (Nice France, 12-16 September 1988), pp. 183-196, Eurographics, North-Holland, Amsterdam NL, 1988Other authorsSee publication -
A Procedural System for the Definition and Storage of Technical Drawings in Parametric Form
Eurographics 1988
The construction of a truly USER-FRIENDLY CAD system requires the acquisition and management of a tremendous amount of information which cannot be. and must not be. directly requested from the user, but which has to be obtained by intelligently interpreting the sequence of operations performed by him. The system described here is out forward as a USERFRIENDLY tool for the definition. storage and modification of technical drawings in parametric form. The system that has been implemented (GIPS…
The construction of a truly USER-FRIENDLY CAD system requires the acquisition and management of a tremendous amount of information which cannot be. and must not be. directly requested from the user, but which has to be obtained by intelligently interpreting the sequence of operations performed by him. The system described here is out forward as a USERFRIENDLY tool for the definition. storage and modification of technical drawings in parametric form. The system that has been implemented (GIPS Graphic Interactive Parametric System) assists the user during the steps of definition and modification. Taking advantage of the abilities to interpret the procedure the user follows in describing the object he wants to design.
Projects
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Page Auditor for Technical SEO, a Google Chrome Extension
"Page Auditor for Technical SEO" is a free Google Chrome Extension I created. The purpose of this Chrome Extension is to let you explore, in a way that is simple and easy to understand, all the tracking technologies implemented by a webpage. My Digital Marketing students' questions inspired me to create this this project. I wanted to create a tool to let them easily and quickly explore all the components of Technical SEO of a webpage. At the moment the extension can report about:
* Tracking…"Page Auditor for Technical SEO" is a free Google Chrome Extension I created. The purpose of this Chrome Extension is to let you explore, in a way that is simple and easy to understand, all the tracking technologies implemented by a webpage. My Digital Marketing students' questions inspired me to create this this project. I wanted to create a tool to let them easily and quickly explore all the components of Technical SEO of a webpage. At the moment the extension can report about:
* Tracking JavaScript code
* HTML Meta Tags
* Structured Data (LD_JSON)
The entire project has been developed using Typescript, Webpack, GIT, and Visual Studio Code.
Languages
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Italian
Native or bilingual proficiency
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French
Limited working proficiency
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English
Full professional proficiency
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Join now to viewMore activity by Franco
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La CodeArchitects è la società fondata da Giuseppe Di Mauro e Francesco Balena ed è una istituzione nel mondo dello sviluppo software in Italia. I…
La CodeArchitects è la società fondata da Giuseppe Di Mauro e Francesco Balena ed è una istituzione nel mondo dello sviluppo software in Italia. I…
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“AI Co-Pilots and the Future of Work” - new cartoon and post https://lnkd.in/dZeebCh5 I like the analogy of AI as a “co-pilot.” Microsoft largely…
“AI Co-Pilots and the Future of Work” - new cartoon and post https://lnkd.in/dZeebCh5 I like the analogy of AI as a “co-pilot.” Microsoft largely…
Liked by Franco Folini
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Today my son graduated from the Colorado School of Mines with a BS, in Mechanical Engineering. Congratulations!
Today my son graduated from the Colorado School of Mines with a BS, in Mechanical Engineering. Congratulations!
Liked by Franco Folini
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@ conferenza di Padre Paolo Benanti al campus di Cremona : una ottima spiegazione della storia delle tecnologie e degli effetti presenti e futuri nel…
@ conferenza di Padre Paolo Benanti al campus di Cremona : una ottima spiegazione della storia delle tecnologie e degli effetti presenti e futuri nel…
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I just finished teaching the first class this morning and will deliver the second one next Monday (both via Zoom). It's a great class to help people…
I just finished teaching the first class this morning and will deliver the second one next Monday (both via Zoom). It's a great class to help people…
Shared by Franco Folini
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The linked article from BusinessKorea provides several key insights into Samsung Electronics' strategic shifts and initiatives in the automotive and…
The linked article from BusinessKorea provides several key insights into Samsung Electronics' strategic shifts and initiatives in the automotive and…
Liked by Franco Folini
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ODT Spring School 2024: Learning from the Alps I am thankful to Origin for Sustainability (O4S) for inviting me for a week Spring School 2024 on…
ODT Spring School 2024: Learning from the Alps I am thankful to Origin for Sustainability (O4S) for inviting me for a week Spring School 2024 on…
Liked by Franco Folini
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The linked article on Daimler Truck AG's collaboration with Torc Robotics and Waymo, as reported by The Verge, provides some intriguing insights into…
The linked article on Daimler Truck AG's collaboration with Torc Robotics and Waymo, as reported by The Verge, provides some intriguing insights into…
Liked by Franco Folini
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Tonight, I will deliver a speech in Chiavenna (Sondrio) to small entrepreneurs and professionals on the effective incorporation of AI in their daily…
Tonight, I will deliver a speech in Chiavenna (Sondrio) to small entrepreneurs and professionals on the effective incorporation of AI in their daily…
Shared by Franco Folini
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Vi aspetto a CIBUS International Food Exhibition 2024 ancora domani e venerdì 10 maggio presso lo stand Salumificio Mottolini!
Vi aspetto a CIBUS International Food Exhibition 2024 ancora domani e venerdì 10 maggio presso lo stand Salumificio Mottolini!
Liked by Franco Folini
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Tonight, I will be delivering a speech in Tirano to small entrepreneurs and professionals on the effective incorporation of AI in their daily work…
Tonight, I will be delivering a speech in Tirano to small entrepreneurs and professionals on the effective incorporation of AI in their daily work…
Shared by Franco Folini
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Another camera-only autonomous car company is under the spotlight! The TechCrunch article on Wayve co-founder Alex Kendall discusses several notable…
Another camera-only autonomous car company is under the spotlight! The TechCrunch article on Wayve co-founder Alex Kendall discusses several notable…
Liked by Franco Folini
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My next Artificial Intelligence class will be in Sondrio, organized by the Confartigianato Imprese Sondrio.
My next Artificial Intelligence class will be in Sondrio, organized by the Confartigianato Imprese Sondrio.
Shared by Franco Folini
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